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Boomtrain University
BME Guide

A/B Testing

Overview

We just launched the ability to A/B test email campaigns, directly from the BME Campaign Creator. Two different versions of a campaign can be tested; these can have different subject lines, content or even entirely different designs. The performance can be gauged based on total clicks or total opens.

Benefits for Marketers

You will now be able to run campaigns on all the email communication you send, and get more clarity on what kind of messages your audience likes. You can use this for newsletters, updating your customers on your daily discounts and offers and more. For broadcast campaigns, you can select a percentage of your audience to send the variation to. The platform automatically selects the winning version and sends this off to the rest. The end result: higher user engagement.

Configuring an A/B Test

From the Campaigns section, you can select Triggered or Broadcast:
Screen Shot 2016-03-06 at 11.29.11 PM

In Step 3, when composing your message, turn on A/B Testing:
Screen Shot 2016-03-06 at 11.28.00 PM

Select the metric you wish to maximize, Clicks or Opens. For Broadcast messages specifically, you have the option of setting a duration and test audience. The winning campaign (A or B) will automatically get sent to the remainder of your audience.

Screen Shot 2016-03-06 at 11.28.24 PMTriggered

Screen Shot 2016-03-06 at 11.28.37 PM

Broadcast

To visualize the results go to the campaign view in the Campaigns section:
Screen Shot 2016-03-06 at 11.29.25 PM
Stay tuned for our next article on best practices for A/B testing!

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