Anonymous Users Are People, Too
They’re the key to robust, sustainable growth – so why do so many businesses give them so little love? In this eBook, we outline how to identify anonymous users, convert them into known users, and turn them into power users.
Have you heard of the 80/20 rule?
Applied to sales, it stipulates that 80% of your revenue comes from 20% of your customers. The reality is even more extreme: in all likelihood, just 5% of your customers really drive your bottom line. So how do you create more of those power users?
A few things you’ll learn from this eBook:
- How to identify and track anonymous users
- How to personalize at every stage of the user journey
- How to use behavioral data to inform your content strategy