The Marketing Automation Buyer’s Guide

We created this guide to help you ask the right questions, avoid outdated technology, and choose a provider that sets you up for success.

What’s in the eBook?

How to choose your marketing automation provider:

When you’re choosing a marketing automation provider, it’s easy to get lost in comparison charts and feature lists. Nonetheless, it’s crucial to never lose sight of the ultimate goal: finding a provider that puts you ahead of the digital curve. Using any old marketing automation platform keeps your business current, but in this fast-paced digital world, not innovating means losing competitive ground.

A few things you’ll learn:

• How to tell the difference between basic and advanced personalization
• How to save time by picking a flexible and nimble provider
• How to use your channels wisely
• How to evaluate a company’s commitment to customer success and support

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