Adotas covers the new partnership between SparkPost and Boomtrain. From Neej Gore, Boomtrain’s SVP of Business Operations: “SparkPost’s leading infrastructure, combined with Boomtrain’s AI-powered marketing automation, delivers the new standard for marketers.”

Excerpt:

Publishers and retailers have a big challenge ahead of them. Users demand individual attention through 1:1 personalized user experiences in an increasingly noisy, crowded digital space. Scaling effective marketing efforts, converting traffic, and driving consistent engagement and loyalty isn’t easy.

 

That’s why SparkPost and Boomtrain have teamed up to offer those users 1:1 personalized emails. Boomtrain’s machine intelligence helps companies connect with the right customers, at the right time, using the content most likely to engage each individual.

Read more on Adotas.

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