We’ve got holiday fever here at Boomtrain, so we decided to gift you all a little pre-holiday present — and it’s a big one. We’re thrilled to announce Boomtrain’s integration with Oracle Marketing Cloud and Responsys!

The Boomtrain team is honored to be the first OMC partner that offers consumer personalization driven by machine learning, and we’re looking forward to taking  part in the OMC community and Responsys Platform, helping some of the best customers around.

What does this partnership mean for you, dear reader? Oracle is getting serious about personalization, and so should you. Since shifting its focus from enterprise software to marketing technology, Oracle has been keeping a keen eye out for the future of marketing. It started out with BlueKai, Eloqua and Responsys. Now, Oracle has turned its attention to personalization, and so our story begins.

Together, we’re helping companies communicate more effectively with individual customers, via 1:1 dynamic content in email, on-site and in-app. The best part? We’ve made integration with current Responsys workflows and templates a complete breeze.

Clearly, we’re not the only ones embracing Oracle’s move into the personalization arena (although we’re biased). A few more marketing tastemakers, had some thoughts as well — take a read here and here, as did our CEO Nick Edwards at a recent IMA (Internet Marketing Association) conference.

Ready to get serious about personalization? You can always get in touch for a free personalization consultation with Boomtrain [email protected] or reach out to Oracle to get more info.

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