Don’t Plan

Don’t Plan

Move to San Francisco from Boston – check. Join a forward-looking, incredible startup – check. Build a fantastic team of people to join an existing amazing team – check. Close a significant Series A – when just a year ago, no one would have believed it – check....
Why the Buyer Journey is BS

Why the Buyer Journey is BS

There I said it. I see the amount of content out there that maps a buyer’s journey into these complex funnels to acquire users in a staged approach. I read the blogs on how to write content to your customers in each stage to encourage them to move to the next. I’ve...