Boomtrain Blog

Unified View of Customers – How Advanced Marketers Do It

Personalization is the invariable tool of choice for businesses that are...

What Makes a Good Email Copy? Characteristics of Compelling Templates

Drafting a good email copy is not everyone’s cup of tea Just like writing,...

Product Update: Introducing Automated Reports

Regular reporting on your campaigns and segments allows you to better evaluate...

Using Email Campaigns to Win at Lifecycle Marketing (With Examples)

There was a time when marketing was focused mainly at acquiring new customers...

Email marketing for B2B and B2C brands-How are they different?

The last century has witnessed a series of innovations that have dramatically...

Bots Learn From What We Give Them, And Our History Should Act As a Warning

Note: This is a guest post authored by Yvonne Kiely Yvonne is a journalist...

Emails Reaching Recipients’ Spam Folder? Here’s How To Avoid It

Note: This guest post has been authored by Reuben Yonatan Reuben is the founder...

The Art of Upselling and Cross-selling to Your Customers Using Marketing Automation

The concepts of upselling and cross selling have been around for a long time...

How to Use Data Backed Marketing Automation to Earn Customer Loyalty

There was a time when most businesses just focused on customer acquisition in...
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