The Boomtrain + Marketo partnership allows companies to develop deep individual relationships with customers at scale via marketing automation and predictive personalization
SAN FRANCISCO, Nov. 3, 2015 — Boomtrain, a predictive personalization platform with machine intelligence at its core, today announced its integration with Marketo, the leading provider of engagement marketing software and solutions. In a marketing landscape dominated by cursory digital interactions between marketers and massive audiences, the Marketo-Boomtrain solution enables brands to develop deep understandings of individual people while fostering meaningful, 1:1 relationships over time.
Brands can now create unique relationships with each of their customers thanks to a combination of Boomtrain’s next-generation machine learning algorithms, Marketo’s automated campaign delivery, and their own first-party data. By analyzing how individual users interact with the brand’s content and products, Boomtrain is able to answer crucial questions about each person, including what their interests are, how they behave, and what compels them to take action.
As a result, marketers can automatically recommend the most relevant content and products to drive engagement metrics. Since Boomtrain’s personalization is powered by self-optimizing predictive algorithms, recommendations only improve over time; joint customers can then use the Marketo system to plug those hyper-relevant recommendations directly into their email and on-site campaigns. The joint solution is available through Marketo LaunchPoint®, the most complete marketing solutions ecosystem, enabling marketers to manage and scale individual relationships whether they have 10,000 or 10 million customers.
“Mass marketing is becoming obsolete, and marketers need to realize that if they want to stay competitive, they have to put individuals first,” said Nick Edwards, co-founder and CEO of Boomtrain. “Our vision at Boomtrain is to make every step of the entire audience journey more personal and relevant for every user. With Marketo, we’re able to optimize the delivery of these experiences across channels, putting us both in a perfect position to transform how marketers do their jobs and propel excellence in brand communications.”
Publisher and e-commerce clients using Boomtrain regularly see 50 percent to 100+ percent increases in engagement metrics, including click-through-rates, page views, time on site, and conversions. Current joint customers of Boomtrain and Marketo include Forbes Media and Outreach Media, among others.
“Boomtrain’s key learnings, combined with the Marketo platform, are preparing us for a new landscape of truly individualized messaging, in an age where our users expect relevant, personal communications across the board,” says Liz Walsh, Brand Marketing Director, Forbes Media.
“Regardless of the size of their company and industry, every marketer in the world can now market specifically to a person’s unique behavior and deliver the right message at the right time for maximum returns,” said Mike Stocker, Director of Business Development at Marketo. “Our partnership with Boomtrain allows us to provide a smarter engagement marketing platform. We’re excited that Boomtrain is part of our LaunchPoint ecosystem and look forward to driving success for many more customers through the partnership.”
Marketo users can get more information about Boomtrain’s LaunchPoint integration here.
Boomtrain is the only scalable marketing platform with machine intelligence at its core, enabling brands to better understand and communicate with their customers. Boomtrain helps companies send individually relevant mobile app and email notifications at any scale, all in real-time, and as easy to integrate as Google Analytics. Founded in 2012, the company is headquartered in San Franciscoand is backed by top-tier VC firms including Sierra Ventures, Cota Capital, Crosslink Capital, and Lerer Ventures. To learn more about Boomtrain, visit boomtrain.com.
Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today’s digital, social, mobile and offline channels, Marketo’s Engagement Marketing Platform powers a set of breakthrough marketing automation and marketing management applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo’s applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 450 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to approximately 4,300 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.