MediaPost covers the launch of Boomtrain Editor — a simplified application for machine learning-powered emails — along with the addition of Iterable as a partner.
Boomtrain launched Monday a new user interface for its email personalization platform that leverages machine learning to predict the best content to engage with a consumer, such as a product, promotion code or visual.
Boomtrain Editor adds an automated, real-time and predictive email personalization platform to Boomtrain’s line-up of supported marketing channels. Marketers can leverage Boomtrain’s predictive algorithms to drive engagement across email, mobile, or the web.
The technology, which learns with each use, reviews and predicts the best email content for each person, which can then be applied to a custom email template through a drag-and-drop feature.