EContent covers the announcement of Boomtrain’s partnership with SparkPost, “the email delivery service based on the Momentum platform.”
SparkPost and Boomtrain have teamed up to offer users a best-of-breed experience by delivering 1:1 personalized emails. Boomtrain’s machine intelligence supercharges efforts to connect with the right customers, at the right time, using the content most likely to engage each individual.
SparkPost’s industry leading email platform automates the assembly and delivery of individually tailored messages designed to arrive in the recipient’s inbox at optimal engagement periods. The companies say reaching the inbox 98% of the time ensures that personalized messages will be delivered on-time and efficiently at scale.