FierceCMO covers the new partnership between Boomtrain and SparkPost, aimed at giving marketers machine learning-powered email personalization and superior deliverability.

Excerpt: 

Email automation platform SparkPost and predictive personalization platform Boomtrain have announced a partnership that is aimed at providing marketers with improved email personalization and deliverability.

 

By bringing together SparkPost’s email automation technology and Boomtrain’s machine intelligence solutions, marketers will have the ability to connect with prospects and customers across channels including email, on-site, in-app, SMS and push notifications.

Read more on FierceCMO.

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