The following case study talks about how Chowhound used Boomtrain to send personalized email to their audience and boost engagement by 150 percent.
With millions of pageviews a month and an active community to boast, CBS Interactive’s Chowhound is an undisputed leader in food media. Chowhound produces videos, recipes, restaurant recommendations, and more; its message boards cover everything from cookware to kosher food.
Here is a screenshot from their homepage:
Like many digital media brands, Chowhound has a mountain of tasks to engage with users and only so many resources. Along with reducing the time it took to create newsletters, Chowhound wanted to turn more subscribers into engaged, loyal readers.
Chowhound chose Boomtrain as their email solution partner. With Boomtrain, they are able to do the following:
- Automate the content population and delivery of its emails
- Personalize the content of each email to individual subscriber’s behaviors and interests
Chowhound personalizes its emails with Boomtrain machine learning technology, which uses a deep understanding of Chowhound’s users and content to send each subscriber a unique, relevant email. Behind the hood, the personalization process is highly complex; for Chowhound’s team, it is incredibly easy — easier than handcrafting a newsletter every time.
Here is a sample personalized newsletter by Chowhound:
Using Boomtrain, Chowhound sent out more than 1.2 million emails in a period of around 3 months. Chowhound saw a clear lift in engagement:
- 2.5x higher click-to-open rate for users receiving personalized content vs. popular content
- 28 percent better open rate across personalized emails.
In addition to making its emails more valuable to subscribers, Chowhound made the most of its evergreen content, making sure every piece was resurfaced for the right reader.
Experience Using Boomtrain
Patrick Sullivan, Chowhound’s Director of Product, shares his experience with working with Boomtrain:
“Before Boomtrain, our small editorial team was scrambling to curate weekly newsletters in four different regions and we weren’t seeing the results we wanted. With Boomtrain, we can be mostly hands off and let the software do all of the hard work.“
Want to make your emails smarter with Boomtrain? Request for a free demo here.