In Case You Missed It (ICYMI):
This week-in-review serves as a place to see trending and interesting news in Marketing Technology, Machine Learning, and User Experience. We hope you enjoy reading these as much as we did. ICYMI (In Case You Missed It), check out these awesome articles that got our attention. We offer tips to boost your engagement, discuss foolproof email marketing strategies, and follow Wikipedia’s foray into Machine-Learning!



Boomtrain ICYMI Personalization Marketing Land

Personalization: Your Surefire Strategy To Increase Customer Engagement

Columnist Josh Todd explains why carefully targeting push notifications and gathering the right data are critical to engaging customers in the long term…read more

Boomtrain ICYMI Personalization Webtrends

The Path to Personalization: Critical Success Factors

The path to personalization is different for every company, but these 6 factors can help put it into perspective for your specific goals…read more

Boomtrain ICYMI Personalization B2Community

Personalization for Beginners: Hi, {{${first_name}}}

Personalization is a powerful tool. But if you don’t have any experience using it as part of your customer outreach, it can be a little scary. After all, personalizing effectively means marshaling the data you collect on your customers and figuring out how to add it to your messages in ways that add value…read more



Boomtrain ICYMI Customer Think Marketing Campaigns

Why You Need to Ditch Marketing Campaigns in 2016

Marketers have long used campaigns as the basis for planning marketing efforts. And for decades, the campaign paradigm worked reasonably well. Today, however, rising buyer expectations and changing buyer communications preferences require new kinds of marketing communications methods that don’t fit the traditional campaign construct…read more

Boomtrain ICYMI Email Marketing

A 3-Step Plan For Easier Email Marketing

Don’t just throw away perfectly reusable email content. Here are some ways to help you create a compelling email campaign without the fuss…read more

Boomtrain ICYMI Email Marketing QSR

Innovations That Will Transform the Future of Email Marketing

Email marketing is a tried and tested mode of marketing that has been here for more than two decades. It has been labeled as boring and a less responsive medium of marketing in this age of swiftly changing digital technologies, but it is still running strong…read more


Machine Intelligence

Boomtrain ICYMI AI wikipedia

Wikipedia Introduces AI Learning to Identify Bad Edits

The tools – described as “X-Ray specs” – will help police malicious or badly-written content without using manpower…read more

Boomtrain ICYMI Robots and Babies

Robots Can Learn By Playing, Just Like Babies

Babies learn about the world by exploring how their bodies move in space, grabbing toys, pushing things off tables, and by watching and imitating what adults are doing. But when roboticists want to teach a robot how to do a task, they typically either write code or physically move a robot’s arm or body to show it how to perform an action…read more

Boomtrain ICYMI Google Robot Emotions

Google’s Tool Can Help Robots See You And Your Emotions

Google announced a new tool on Wednesday that makes it possible for apps, robots and drones to “see.” The tool is meant for app developers and can detect various emotions on a face, such as a smile or a frown, the Internet firm said…read more


Now, let’s talk Gameification

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