In Case You Missed It (ICYMI):
This week-in-review serves as a place to see trending and interesting news in Marketing Technology, Machine Learning, and User Experience. We hope you enjoy reading these as much as we did. ICYMI (In Case You Missed It), check out these awesome articles that got our attention. Learn about the impact of Neural Networks, Elon Musk-backed startup Vicarious shares some thoughts on Machine Learning, and Tamara Mellon Exec gets personal with marketing!
Today’s luxury marketers need to use both their left and right brains, developing strategies that are simultaneously creative and informed by data….read more
Building an effective email strategy comes down to delivering the right product at the right time to the right person…read more
Content marketing is the linchpin of demand creation – the link between brand awareness and lead generation. Done well, it builds familiarity, affinity and trust…read more
When we think about the buyer’s journey or building customer experiences that delight our prospects, the foundation for marketing needs to be around the “who.” In telling our stories, we still rely on our product features or solution without focusing our efforts on the real hero—the customer….read more
You can never prepare your holiday email strategy too early…read more
Artificial intelligence (AI) can mean a lot of things. It can include anything from digital assistants to warehouse robots. The algorithms used to power those devices are in almost everything — if it has wires and computer chips, it likely uses some form of AI…read more
Artificial Neural Networks (ANN) are fascinating and one key to unlocking the future of technology and computer-based problem solving…read more
Artificially intelligent machines will make the majority of marketing decisions in future, because machine learning will enable them to decide which adverts to offer people in seconds…read more
Let’s learn some more about Neural Networks!….