In Case You Missed It (ICYMI):
This week-in-review serves as a place to see trending and interesting news in Marketing Technology, Machine Learning, and User Experience. We hope you enjoy reading these as much as we did. ICYMI (In Case You Missed It), check out these awesome articles that got our attention. Learn about the impact of Neural Networks, Elon Musk-backed startup Vicarious shares some thoughts on Machine Learning, and Tamara Mellon Exec gets personal with marketing!

 

Personalization

Boomtrain ICYMI Personalization and hand written note

Data-driven personalization is today’s handwritten note: Tamara Mellon exec

Today’s luxury marketers need to use both their left and right brains, developing strategies that are simultaneously creative and informed by data….read more

Boomtrain ICYMI Personalization Marketing and IT

How Predictive Marketing Is Shaking Up IT

Marketing is now at the center of the IT universe, and trust, engagement and personalization are critical to establishing a rapport with customers…read more

Boomtrain ICYMI Personalization Right email right time

Effective email customization rests on fine line of right time, message

Building an effective email strategy comes down to delivering the right product at the right time to the right person…read more

 

Content

Boomtrain ICYMI B2Community Content Strategy

Strategic Marketing Best Practices for Content Creators

Content marketing is the linchpin of demand creation – the link between brand awareness and lead generation. Done well, it builds familiarity, affinity and trust…read more

Boomtrain ICYMI Buyer Persona

Why Buyer Personas are the Core of Content Marketing

When we think about the buyer’s journey or building customer experiences that delight our prospects, the foundation for marketing needs to be around the “who.” In telling our stories, we still rely on our product features or solution without focusing our efforts on the real hero—the customer….read more

Boomtrain ICYMI B2Community Content Marketing Holiday emails

4 better-than-best email practices for the holiday season

You can never prepare your holiday email strategy too early…read more

 

Machine Intelligence

Boomtrain ICYMI AI

Silicon Valley’s hottest AI company says we’re talking about smart machines all wrong

Artificial intelligence (AI) can mean a lot of things. It can include anything from digital assistants to warehouse robots. The algorithms used to power those devices are in almost everything — if it has wires and computer chips, it likely uses some form of AI…read more

Boomtrain ICYMI AI Google + NASA

Artificial neural networks are changing the world. What are they?

Artificial Neural Networks (ANN) are fascinating and one key to unlocking the future of technology and computer-based problem solving…read more

Boomtrain ICYMI Robot decision makers

Machines, not people, will make business decisions, says GfK head of data and science

Artificially intelligent machines will make the majority of marketing decisions in future, because machine learning will enable them to decide which adverts to offer people in seconds…read more

 

Let’s learn some more about Neural Networks!….

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