In Case You Missed It (ICYMI):
This week-in-review serves as a place to see trending and interesting news in Marketing Technology, Machine Learning, and User Experience. We hope you enjoy reading these as much as we did. ICYMI (In Case You Missed It), check out these awesome articles that got our attention. Portrait painting robots, the power of user-generated content, and tips to beef up your 2016 content strategy!

 

Personalization

Boomtrain ICYMI Personalization Examiner

Personalization and Owning the Customer Relationship

Businesses that own their customer relationship focus on building trust and strengthening loyalty through personalized engagement, active listening, and by building rapport that makes customers want to come back…read more

Boomtrain ICYMI Personalization Conversation Marketing

Turning Content into Conversation with UGC and Personalization

When you do a search for a stock photo of the term “marketing”, what kind of images do you get? I’m 99.999% certain that your results will include at least one megaphone…read more

Boomtrain ICYMI Personalization Behavioral

Behaviorally-Triggered Email Marketing: It’s Easier Than You Think

Delivering personalized messages to consumers is a holy grail for marketers. Columnist Steve Dille shows how you can do it without waiting for Big Data implementation…read more

 

Content

Boomtrain ICYMI B2Community Social Media Content Strategy

The Power of Social Media for B2B Marketing

Social media is a conversation. For a business, it’s a conversation that drives awareness and traffic, builds your brand loyalty, triggers opportunities and helps you connect with client needs, whether they be consumers or indeed, other businesses…read more

Boomtrain ICYMI Content Marketing

How to Use the 3-Act Structure To Improve Your Content Marketing

Unique… Helpful… Engaging. These are the words that describe epic content marketing – but too many people are getting it wrong…read more

Boomtrain ICYMI Content Marketing 10 tips Forbes

10 Content Marketing Trends To Help You Budget For 2016

It’s that time of year again — the time when marketers are doing everything they can to prepare and acquire a budget for their 2016 initiatives. However, you can’t just walk into your meetings and open your hands to your C-suite like a small child asking for an allowance. You need to walk in with solid information, a documented strategy, and objective support behind each dollar you’re asking for…read more

 

Machine Intelligence

Boomtrain ICYMI AI portrait painting robot

Portrait-Painting A.I. Uses Brush and Canvas

Artist Pindar Van Arman has been painting his entire life. But for the last 10 years he’s been trying to delegate some of the work…read more

Boomtrain ICYMI AI utilities

Why Should Utilities Care About Machine Learning?

We wanted to get the skinny on utility analytics, an insider viewpoint on what’s working and what’s not. So we sat down with Dr. Noa Ruschin-Rimini, founder and CEO of Grid4C, a company that’s all about machine learning and smart grid predictive analytics…read more

Boomtrain ICYMI Robots will take our jobs

How Robots, Artificial Intelligence, and Machine Learning Will Affect Employment and Public Policy

Emerging technologies like industrial robots, artificial intelligence, and machine learning are advancing at a rapid pace, but there has been little attention to their impact on employment and public policy…read more

 

In honor of basketball season, let’s dive into some data around arguably the best sport!…

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