In Case You Missed It (ICYMI):
This week-in-review serves as a place to see trending and interesting news in Marketing Technology, Machine Learning, and User Experience. We hope you enjoy reading these as much as we did. ICYMI (In Case You Missed It), check out these awesome articles that got our attention. Burning Man has an AI showcase, Facebook releases their “M” feature, read how personalization has affected the clothing industry and much more!

 

Personalization

Boomtrain ICYMI Huff Post SimpleRelevance personalization

Despite What You've Heard, 2015 Is Not The Year of Personalization

Plenty of news stories indicate that 2015 will finally be the year that marketers realize the value of personalization but is that the case?…read more

Boomtrain ICYMI Apparel customized

Curated Clothing: Giving Consumers What They Crave Online

According to the Personalization Consumer Survey, more than half of consumers surveyed say they spend more money with retailers that make an effort to personalize…read more

Boomtrain ICYMI Forbes

Getting Started With Personalization: 3 Simple Steps

Unsure of how to approach the concept of marketing personalization? Here are three elementary steps any business owner can take….read more

 

Content

Boomtrain ICYMI Content Marketing Linkedin Travelers

What Do Travelers Look Like? Lessons in Marketing

Not just in the travel industry but in general, all companies should know their consumer…read more

Boomtrain ICYMI B2Community Marketing Automation

But Everyone Is Doing It: Is Marketing Automation A Good Fit For You?

A bunch of you hear how obsessed some marketers are over Marketing Automation but just because its trendy doesn't mean it's for everyone…read more

Boomtrain ICYMI B2Community Content Marketing

5 Email Marketing Tips To Engage Your Subscribers

Unless you are doing your email marketing right, your chances are very slight. Every day, your subscribers are targeted by at least 10 other competitors so don't let them slip away…read more

 

Machine Intelligence

Boomtrain ICYMI Facebook M AI

The Facebook M digital assistant is part human, part AI

Facebook is bringing digital assistant capabilities to its Facebook Messenger…read more

Boomtrain ICYMI AI PCWorld

Super intelligent AI machines? Experts aren't worried

During an industry panel, experts in the field seemed dismissive of concerns…read more

Boomtrain ICYMI Burning Man AI

AI exhibition at Burning Man

Burning Man to Exhibit Artificial Intelligence Interaction through Social Discovery Ventures…read more

 

And to end on a lighter note….

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