In Case You Missed It (ICYMI):
This week-in-review serves as a place to see trending and interesting news in Marketing Technology, Machine Learning, and User Experience. We hope you enjoy reading these as much as we did. ICYMI (In Case You Missed It), check out these awesome articles that got our attention on Automation, AI, Email Marketing, and more.

 

Personalization

Boomtrain ICYMI B2Community personalization

Personalization Prevents Consumers From Unsubscribing!

Unsurprisingly, many consumers are getting used to email personalization and it can have a large impact on your retention…read more

Boomtrain ICYMI Huffington Post

3 Ways to Foster Consumer Trust in a Personalized World

The benefits of personalization enabled by enhanced data collection have been touted by marketers and the industries they advance for years…read more

Boomtrain ICYMI TechCo

Marketers Need to Deliver Individualized Experiences

Today’s consumers demand highly relevant, individualized experiences….read more

 

Content

Boomtrain ICYMI Content Marketing B2Community

How to Tap Into Emotions and Boost Your Content Marketing

It’s your job as a content marketer to discover these emotions, and uncover their raw ingredients…read more

Boomtrain ICYMI Small Business UK Content

Building your customer base: Why email marketing is not dead

Stefano Maruzzi discusses why email marketing is still a huge opportunity for businesses…read more

Boomtrain ICYMI B2Community Content Marketing

7 Email Marketing Trends You Can't Ignore Today

Why invest so much in acquiring uesrs and putting email marketing in place if you were just going to let it slip away?…read more

 

Machine Intelligence

Boomtrain ICYMI New York Times Machine Learning

The New York Times Built a Bot to Predict Successful Social Media Stories

The New York Times aims to predict which stories will do well on social media with a bot that runs within popular messaging app Slack…read more

Boomtrain ICYMI eBay Machine Learning

How eBay Search Engine Deduces User Intent

Creating a method out of the madness of eBay searches…read more

 

And to end on a lighter note….

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