In Case You Missed It (ICYMI):
This week-in-review serves as a place to see trending and interesting news in Marketing Technology, Machine Learning, and User Experience. We hope you enjoy reading these as much as we did. ICYMI (In Case You Missed It), check out these awesome articles that got our attention on Automation, AI, Email Marketing, and more.
Unsurprisingly, many consumers are getting used to email personalization and it can have a large impact on your retention…read more
The benefits of personalization enabled by enhanced data collection have been touted by marketers and the industries they advance for years…read more
Today’s consumers demand highly relevant, individualized experiences….read more
It’s your job as a content marketer to discover these emotions, and uncover their raw ingredients…read more
Stefano Maruzzi discusses why email marketing is still a huge opportunity for businesses…read more
The New York Times aims to predict which stories will do well on social media with a bot that runs within popular messaging app Slack…read more
And to end on a lighter note….