This week-in-review serves as a place to see trending and interesting news in Marketing Technology, Machine-Learning, and User Experience.  We hope you enjoy reading these as much as we did. ICYMI (In Case You Missed It), check out these awesome articles that got our attention on Automation, AI, Email Marketing, and more.

 

Boomtrain ICYMI 7/13-7/17: Marketing AutomationOnly 22% of Businesses Use Marketing Automation

Marketers could be making their jobs a lot easier. Business 2 Community outlines where you should be implementing automation….[read more]

Boomtrain ICYMI 7/13-7/17: Twitter AI CortexHere's What We Know About Twitter Inc. New Artificial Intelligence Program, Cortex

Twitter takes steps to solidify its position as the latest contender in the  Artificial Intelligence operating systems race…[read more]

 Boomtrain ICYMI 7/13-7/17: Customer Centric evolutionThe Customer Centric Evolution

Experian Targeting general manager David Chinn outlines the new frontier for customer centric retailing….[read more]

 

 

 

 

 

Boomtrain ICYMI 7/13-7/17: Huffington Post Bad MarketingBad Marketing Campaigns are a Goldmine for Marketers

This is an exciting time for marketers. It’s a gold rush, and what’s  especially promising is that there’s enough gold for everyone if they use  the right tools…[read more]

 

Boomtrain ICYMI 7/13-7/17: AI conspiracy on deep learningWelcome to the AI Conspiracy: The 'Canadian Mafia' Behind Tech's Latest Craze

It’s Ex Machina meets the Godfather….[read more]

 

 

Boomtrain ICYMI 7/13-7/17: 6 signs your email marketing needs work6 signs your email marketing needs work

Email is planet Earth’s preferred communications channel. And if it isn’t a  primary focus of your marketing program, it should be…[read more]

 

 





Why are businesses choosing behavioral personalization solutions? Discover why behavioral personalization is radically changing the face of marketing and how it drives revenue in Boomtrain’s guide, “Behavioral Personalization Makes Sense Money“. A recent industry survey recently asked 1,400 consumers why they unsubscribed from emails. The top three reasons were: 1. “Too many emails from the business / organization.” (69 percent) 2. “The content is no longer relevant.” (56 percent) 3. “The content wasn’t what I expected.” (51 percent)




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