In Case You Missed It (ICYMI):
Welcome back from the Labor Day weekend and thanks for tuning in to another ICYMI. This week-in-review serves as a place to see trending and interesting news in Marketing Technology, Machine Learning, and User Experience. We hope you enjoy reading these as much as we did. ICYMI (In Case You Missed It), check out these awesome articles that got our attention. Toyota invests in AI, a chat with the COO of StitchFix, IBM looks to solve China’s pollution problem with machine learning!



Boomtrain ICYMI Adobe Personalization

Travel and Hospitality Personalization Is Not a Destination, It's a Journey

Effectively executed, personalization is an integral part of the journey to guest loyalty and advocacy. Over the years the travel and hospitality (T&H) industry has known how important personalization is to guests, but hasn't always been consistent in delivering….read more

Boomtrain ICYMI Stitchfix

Talking With Julie Bornstein, COO of Stitch Fix

Marrying data, tech and fashion at Stitch Fix…read more

Boomtrain ICYMI Internet Retailer

Seven Ways to Personalize Online Marketing

Unsure of how to approach the concept of marketing personalization? Use what you know about the shopper in every communication, create a sense of urgency and target a large enough group of consumers to make the effort worthwhile….read more



Boomtrain ICYMI Content Marketing Automation

Will Artificial Intelligence Kill Content Marketing?

Artificial intelligence models are already working hard to tackle the concept of unique article submissions, but it's far from perfect….read more

Boomtrain ICYMI Webwire Marketing Automation

The Right Path to Customer Centric Omnichannel Marketing Automation

Increase the effectiveness of your marketing by creating customer tailored omnichannel campaigns. This can be accomplished through the use of an integrated marketing database solution with built-in marketing automation….read more

Boomtrain ICYMI B2Community Content Marketing

5 Myths of Social Media Marketing

If you think that social media doesn’t have ROI then think again…read more


Machine Intelligence

Boomtrain ICYMI AI MIT Review

How Artificial Intelligence Can Fight Air Pollution in China

IBM researchers are developing a system that can predict how bad pollution will be across the city of Beijing 72 hours in advance….read more

Boomtrain ICYMI AI Computer memory

New Network Model Can Learn to Remember Past Events

Do androids dream of electric sheep? Maybe now we can ask…read more

Boomtrain ICYMI AI Toyota

Artificial Intelligence For Cars? Toyota Makes $50M Investment

Toyota is investing $50MM to reinvent “smart cars”…read more


And to end on a lighter note….

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