In Case You Missed It (ICYMI):
This week-in-review serves as a place to see trending and interesting news in Marketing Technology, Machine Learning, and User Experience. We hope you enjoy reading these as much as we did. ICYMI (In Case You Missed It), check out these awesome articles that got our attention. Barbie gets a brain, the new ‘Dislike’ button, and retail personalization!
What do you do when you don’t know what you want to read, watch, listen to or do next? What do you do if you don’t know what to search for? Or can’t describe clearly what you’d be interested in next…read more
The myopic view centered exclusively on sales KPIs, the dominant force in retail today, will be replaced by a business model that measures the profit of social influence, relevant interactions and personal relationships. …read more
It’s clear we as marketers must improve how we involve chief executives (and for that matter other members of the executive team) into our marketing strategies. Not out of a feudalistic desire to protect our jobs, teams, and budgets, but ultimately to maximize the impact of our efforts…read more
Leveraging dislikes into big data…Well played Facebook….read more
The new way to fight with breast cancer has been discovered by researcher. Yes, its artificial intelligence, which is may be the antidote to breast cancer….read more
And to end on a lighter note….