In Case You Missed It (ICYMI):
This week-in-review serves as a place to see trending and interesting news in Marketing Technology, Machine Learning, and User Experience. We hope you enjoy reading these as much as we did. ICYMI (In Case You Missed It), check out these awesome articles that got our attention on Automation, AI, Email Marketing, and more.
On a light note:
It seems AI is everywhere: in the newsroom, in the theaters, and, now, even Saturday Night Live is taking on the subject. Something a bit lighter for now…
On a more serious note:
Recent studies show that such benign “beginner metrics”, such as email addresses, names, and simple demographics, are the prevalent data employed for personalization.
Intel VP Genevieve Bell breaks down her research on the intersection of humans and technology…read more
Matthew Yglesias tells us why automation does equal a world without work, but a world with less work…read more
The reason why everyone in the ad industry is trying to get out of it is simple: it’s become more difficult than it used to be. But focusing on the interface between your brand and users might make it easier….read more
It’s time to get real. Paul Frampton writes about the roles of emotional, not artificial, intelligence in social campaigns…read more
You may have separate teams dedicated to email and social, but combining them may be a win for everyone…read more
Find out what customer retention tactics data-driven marketers from leading brands are adding to their marketing toolbox these days….read more
Marketing innovation is improving business, big and small…read more
Companies that want to embrace contextual commerce should integrate data from multiple digital channels…read more
Emails evolution from segmentation to personalization individualization…read more