Artificial Intelligence Marketing
for Media & Publishing
Offer Highly-Personalised Content to Readers, and
Increase Engagement and Retention.
Boomtrain helps you boost page views, time-on-site,
CTORs and ultimately revenue.
Machine learning is complex and there is no silver bullet that works for every type of publisher.
Our artificial intelligence automatically optimizes for engagement in real time by understanding the relationships individual users have with the content you have published. By combining hundreds of our AI models with the notion of multivariate optimization, we deliver delightful experiences that are perpetually adapting to your users.
What can Boomtrain do for you?
Your business is to write amazing content and publish engaging videos for your audience yet you depend on social platforms to engage with your audience. What if you had the same power that Facebook has to curate the most relevant content to each individual person at scale? What if you were able to get closer to your audience as opposed to further away.
Boomtrain gives you the same power that Facebook has to not only understand each individual user but deliver the right content to the user across your website, their mobile device, and their email inbox. This drives user experiences that are consuming building long lasting affinity that increases retention, conversions and shares.
Users served Boomtrain personalized content come back more often. Our media and publishing clients see a 4x increase in return visits over the average user who comes in through other channels.
GROW TIME ONSITE
When every experience is more relevant, users stay on your site or app longer, leading to more activity and ad revenue. Boomtrain’s on-site personalization can bring a 5x increase in page views / session.
CREATE VIRAL USERS
The more your users like the content they see, the more they are likely to share it, comment on it, and engage other readers about it. In fact, Boomtrain users are 3x more likely to share your content.
Anonymous Users Are People, Too
They are the key to robust, sustainable growth.
Learn how to:
- Identify and track anonymous users.
- Personalize at every stage of the user journey.
- Use behavioral data to inform your content strategy.