MediaPost covers Boomtrain and SparkPost’s new partnership: “Marketers who leverage predictive technologies are much more likely to show revenue growth, and the Boomtrain and SparkPost allegiance could be very powerful collaboration for email marketers.”

Excerpt:

Predictive marketing company Boomtrain has joined forces with the cloud-based email service SparkPost to deliver predictive, automated email marketing at scale. Boomtrain’s machine intelligence will now power SparkPost’s automated email platform to create personalized emails on an individual level.

 

Boomtrain’s predictive intelligence helps marketers target customers with recommended content that the reader is most likely to engage with, while SparkPost offers an email automation platform that assembles individually tailored messages designed to delivery correctly in any inbox and at the correct, optimal engagement period.

Read more on MediaPost.

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