Anonymous users can fuel your growth in a big way — if you treat them right. In this post, Boomtrain CEO Nick Edwards talks about how to turn aimless website visitors into power users.
Marketers have traditionally zeroed in on two primary opportunities: converting onsite users, and trying to keep those users coming back. Both are vital to the success of your business, but they ignore a huge opportunity that’s lurking just behind the shadow of the opt-in… the anonymous user.
VentureBeat’s recent research report indicates that somewhere between 57 percent and 98 percent of your visitors are unknown. Adhering to the 80/20 rule, the top 20 percent of your visitors are producing 80 percent of your revenue. But to keep growing that 20 percent (and grow revenue), you’re going to need to create more power users. Enter, the anonymous user pool.