Homepage and Landing Page Widgets

ID Recommendation Strategy Description & Settings
HVR Viewed item + recommendations The widget returns an item from the user’s visit history (the “hero item”), plus recommendations related to this item.

Algorithm for hero item
☐ Auto-detect (smart history)
☐ Last viewed / previously viewed

Algorithm for next items
☐ Items viewed together with [hero item]
☐ Items bought together with [hero item]
☐ Items bought after viewing [hero item]
☐ Most popular (bought/viewed)

Filters
☐ Only items from the same [category / brand / price class / other attribute] as hero item
☐ Only items from complementary [category / brand / price class other attribute] as hero item
☐ Only items with specific attribute: [new / discounted / other attribute]

HFA Recommendations based on favorite item attributes The widget returns recommendations based on a set of (automatically detected) item attributes preferred by the user.

Algorithm
☐ Recommended for you
☐ Most bought
☐ Most viewed

Filters
☐ The user’s favorite [category / brand / price class / other attribute]
☐ Only items with specific attribute: [new / discounted / other attribute]

HPO Popularity-based recommendations The widget returns a set of popular items within the shop.

Algorithm
☐ Most bought
☐ Most viewed
☐ Composite (bought & viewed)

Filters
☐ Only from shop’s most popular: [category / brand / price class / other attribute]
☐ Only from shop’s second most popular: [category / brand / price class / other attribute]
☐ Only items with specific attribute: [new / discounted / other attribute]

Category Page Widgets

ID Recommendation Strategy Description & Settings
CVR Viewed item + recommendations The widget returns an item from the user’s visit history (the “hero item”), plus recommendations related to this item.

Algorithm for hero item
☐ Auto-detect (smart history in current category)
☐ Last viewed / previously viewed in current category

Algorithm for next items
☐ Items in current category viewed together with [hero item]
☐ Items in current category bought together with [hero item]
☐ Items in current category bought after viewing [hero item]
☐ Most popular in current category (bought/viewed)

Filters
☐ Only items from the same [brand / price class / other attribute] as hero item
☐ Only items from complementary [brand / price class other attribute] as hero item
☐ Only items with specific attribute: [new / discounted / other attribute]
The widget returns recommendations based on a set of (automatically detected) item attributes preferred by the user.

HPO Popularity-based recommendations The widget returns a set of popular items within the category.

Algorithm
☐ Most bought
☐ Most viewed
☐ Composite (bought & viewed)

Filters
☐ Only from shop’s most popular: [brand / price class / other attribute]
☐ Only from shop’s second most popular: [brand / price class / other attribute]
☐ Only items with specific attribute: [new / discounted / other attribute]

Product Page Widgets

ID Recommendation Strategy Description & Settings
PSI Similar Items The widget returns similar items in relation to the main product of the page.

Algorithm
☐ Items viewed together with [this item]
☐ Items bought together with [this item]
☐ Items bought after viewing [this item]
☐ Most popular (bought/viewed)

Filters
☐ Only items from complementary [category / brand / other attribute]
☐ Only items with specific attribute: [new / discounted / other attribute]

PCO Complementary Items The widget returns complementary items in relation to the main product of the page.

Algorithm
☐ Items viewed together with [this item]
☐ Items bought together with [this item]
☐ Items bought after viewing [this item]
☐ Most popular (bought/viewed)

Filters
☐ Only items from complementary [category / brand / other attribute]
☐ Only items with specific attribute: [new / discounted / other attribute]

PFA Recommendations based on favorite item attribute The widget returns recommendations based on a set of (automatically detected) item attributes preferred by the user.

Algorithm
☐ Items viewed together with [this item]
☐ Items bought together with [this item]
☐ Items bought after viewing [this item]
☐ Most popular (bought/viewed)

Filters
☐ The user’s favorite [category / brand / price class / other attribute]
☐ Only items with specific attribute: [new / discounted / other attribute]

 

Shopping Cart Widgets

ID Recommendation Strategy Description & Settings
SCCO Complementary Items The widget returns complementary items in relation to the items in the shopping cart.

Algorithm
☐ Items viewed together with [items in cart]
☐ Items bought together with [items in cart]

Filters
☐ Only items from complementary [category / brand / other attribute]
☐ Only items with specific attribute: [new / discounted / other attribute]
☐ Only popular items: [most bought / most viewed]

SCSI Similar Items The widget returns similar items in relation to the items in the shopping cart.

Algorithm
☐ Items viewed together with [items in cart]
☐ Items bought together with [items in cart]

Filters
☐ Only items from complementary [category / brand / other attribute]
☐ Only items with specific attribute: [new / discounted / other attribute]
☐ Only popular items: [most bought / most viewed]

Site-Wide Widgets

ID Recommendation Strategy Description & Settings
FH Footer Hero The widget displays the user’s previously viewed items. When any item from history is clicked, recommendations related to it are automatically displayed below.

Algorithm
☐ Items viewed together with [selected item]
☐ Items bought together with [selected item]
☐ Items bought after viewing [selected item]
☐ Most popular (bought/viewed)

Options
☐ By default show recommendations based on the last viewed item
☐ By default show recommendations based on the entire visit history

Additional filters
☐ Only items from the same [category/brand/other attribute] as selected item
☐ Only items from favorite (automatically detected) [category/brand/other attribute]
☐ Only items from manually selected [category/brand/other attribute]

Email Widgets

ID Recommendation Strategy Description & Settings
EV Items Viewed This widget returns the items viewed by the user in a specified time interval.
EB Items Bought This widget returns the items bought in a specified time interval.
EVR Item viewed + recommendations The widget returns one hero item from the user’s visit history (within the specified time interval) plus recommendations.

Algorithm for hero item
☐ Auto-detect (most relevant viewed item)
☐ Last viewed
☐ Only from a specific [category / brand / price class / other attribute]

Algorithm for next items
☐ Items viewed together with [hero item]
☐ Items bought together with [hero item]
☐ Items bought after viewing [hero item]
☐ Most popular (bought/viewed)

Filters for next items
☐ Only items from the same [category / brand / price class / other attribute] as hero item
☐ Only items from complementary [category / brand / price class other attribute] as hero item
☐ Only items with specific attribute: [new / discounted / other attribute]

EAR Abandoned item + recommendations The widget returns one of the items abandoned in the cart (within the specified time interval) plus recommendations.

Algorithm for hero item
☐ Auto-detect (most relevant abandoned item)
☐ Last abandoned
☐ Only from a specific [category / brand / price class / other attribute]

Algorithm for next items
☐ Items viewed together with [hero item]
☐ Items bought together with [hero item]
☐ Items bought after viewing [hero item]
☐ Most popular (bought/viewed)

Filters for next items
☐ Only items from the same [category / brand / price class / other attribute] as hero item
☐ Only items from complementary [category / brand / price class other attribute] as hero item
☐ Only items with specific attribute: [new / discounted / other attribute]

EBR Bought item + recommendations The widget returns one of the items purchased by the user (within the specified time interval) plus recommendations.

Algorithm for hero item
☐ Auto-detect (most relevant purchased item)
☐ Last purchased
☐ Only from a specific [category / brand / price class / other attribute]

Algorithm for next items
☐ Items viewed together with [hero item]
☐ Items bought together with [hero item]
☐ Items bought after viewing [hero item]
☐ Most popular (bought/viewed)

Filters for next items
☐ Only items from the same [category / brand / price class / other attribute] as hero item
☐ Only items from complementary [category / brand / price class other attribute] as hero item
☐ Only items with specific attribute: [new / discounted / other attribute]

ERP Repeat purchase The widget returns one item purchased in the past that is likely to be purchased again, and/or similar or alternative items.

Choosing the items that can be re-purchased
☐ Only items with a specific attribute: [category / brand / other attribute]
☐ Items that were bought multiple times by same user: [min purchases]
☐ Items that were bought multiple times by other users: [min purchases]

What to recommend
☐ Same item as purchased
☐ Items viewed together with the item purchased
☐ Items bought together with the item purchased
☐ Items with similar attributes as the item purchased: [category / brand / other similar attribute]
☐ Items with attributes: [category / brand / other similar attribute]

Re-purchase interval
☐ Auto (based on previous purchase frequency), [default interval]
☐ Manual interval

EPO Popularity-based The widget returns a number of popular items from the shop.

Main selection criteria
☐ Most bought
☐ Most viewed
☐ Composite (bought & viewed)

Filters
☐ Only from shop’s most popular: [category / brand / price class / other attribute]
☐ Only from shop’s second most popular: [category / brand / price class / other attribute]
☐ Only items with specific attribute: [new / discounted / other attribute]

Common options for all email widgets:

Filter by
☐ Time interval

Options
☐ Item count
☐ Allow partial fill
☐ Block email if no items

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